Our Brand Story
Starting from a few compliments, a dream was created and then turned into the reality that is American Luxury Unlimited. Based in Maryland, the founder, hellbent on starting their own luxury watch company, decided to do some market research in a local watch store. A watch purchase was upselled to include a fragrance from the watch brand. Until that point, the founder mainly received compliments on their extensive watch collection, and though they used to have a few fragrances in the past, they weren’t a huge cologne wearer. But after sporting the new scent, the compliments poured in.
The founder was inspired to create their own fragrance brand to allow others to feel that feeling of confidence and success. After researching, to their surprise, there were very few African American owned fragrances and that the word luxury seemed synonymous with 25 - 80 yr old European brands.
That created the inspiration to develop a luxury fragrance brand that was new, bold, and diverse. They wanted to show that luxury items didn't have to come from foreign brands with a long history, rather they could be made in America by people of all backgrounds. The brand is all about unlimited luxury (whatever that means to you) and success for all, thus the name American Luxury Unlimited.
The scents from American Luxury Unlimited are designed to celebrate success and the spoils of it, as the luxury we are promoting originates from grinding & sacrifice which lead to success. The scents are for people who are on their path to achieving their goals, and who understand that it takes hard work and dedication to get there. ALU believes that everyone deserves to feel good about themselves, and that their fragrances can help you achieve that feeling. Smelling good can be as important as looking good in helping you feel good.
American Luxury Unlimited is committed to using only the finest ingredients in their fragrances. Their fragrances are made with high concentrations of fragrance oils, which means that they will last longer and smell stronger. They are also vegan, cruelty-free, and are sustainably made.
May your luxury be unlimited!
